- Your research paper is written by certified writers
- Your requirements and targets are always met
- You are able to control the progress of your writing assignment
- You get a chance to become an excellent student!
International Sportswear Industry
High product differentiation
Nike, Adidas, Reebok, Puma, Fila
Yue Yuen ? World's Largest Manufacturer of Brandei Footwear
Distributors: 70% Outsorced Tretorn
High Entry Barriers ? Experience Ys very important
Rivals (Highly fragmented global market )
Adidas, Nike, Reebok, Fila, Prada Sport, Diesel
Footwear market : Nike market leader ? Puma 7th
Apparel Market : Nike market leader ? Puma 16th
Virtualized Company : Outsourcing major activities
Has regional hubs
Dynamic position to capture regional difference
A fully multinational companies ( No dominated culture )
Innovation : Cell Technology - Foam Free Midsole technology
1999 / 2% 2000 / 3% 2001 / 6% 2002 / 9%
2002 / 33%
2002 / 44%
Current Ratio Quick Ratio
2002 / 2,3 2002 / 1,4
Debt to Equity Debt to Assets
2002 / 1,1 2002 / 0,5
Nike / 7% Adidas / 3% Reebok / 4% Puma / 9%
Nike / 17% Adidas / 21% Reebok / 17% Puma / 33%
Gross Profit (2002)
Nike / 39% Adidas / 43% Reebok / 37% Puma / 44%
Focus yn to Nyche markets:
Attractive growth rate
Revival of Puma's brand
Making Puma profitable:
Cost efficient in production
Outsourcing Production to Asia and Turkey
Focus to Core Competencies
Positioning Puma as a high value brand
Give importance to R&D
Sport, Lifestyle and Fashion
Incrasing Growth rate in appearel products market in America and Asia
Fast growing footwear market still in Europe
Orientation towards high value and lifestyle oriented products
Convergence of sports and fashion products
Increasingly difficult to recognise major trends
(High level of diversity)
Succesfull to combine fashion with supports
Strong logistics skill through regional hubs
Huge experience in sports markets
Succesful in niche segments
High level of outsourcing
Lack of direct distribution channels
Increasing growth rate in apparel and accessories markets
Innovation sensitivity of the market
Existence of niches
Maturity of the market
Large numbers of substitudes
Lack of distribution channels
Focus on both apparel and accessoires market
Increase direct sales channels-logistics need to be more efficient to decrease cost
Puma and Benetton convergence can be considered
Try to solve counterfeit problem
Calculate a fair price for your order
Do you need an essay?
A professional team of writers is able to craft custom essays from scratch according to your instructions. We are ready to satisfy writing needs of every demanding customer.
Do you need many essays?
The product provided is intended to be used for research or study purposes. Get instant access to over 200,000 papers.
Common topics in this essay:
- CAPITAL MARKET ANALYSIS: A DICUSSION ON EFFICIENT MARKET HYPOTHESIS
- Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.
- MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS
- Nike vs Reebok Brand analysis
- PUMA AG
- Proposed Market Entry Strategy for Tesco - Indian Retail Food Market
- Puma Company Case Study
- Puma business analysis
- The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan
- U.S. Major Home Appliance Industry in 2002
- puma AG
- "Reforms made by the Enterprise Act 2002 to the laws regarding administrative receivership, administration and preferential debt-holding created a fairer and more efficient corporate insolvency regime." Discuss.
Feedback of people who used our services.
My experience with ManyEssays.com is extremely satisfying! I was amazed on your user-friendly website which is very helpful. I have also happy on how your customer service experts ...
I would like to say thank you for the level of excellence on providing written works. My University required us a very difficult paper using a very specific writing format and ...
I am happy with the results your company gives. ManyEssays.com is the best place for essays!
I was given by my professor a very difficult essay assignment and I really don’t know what to do. I needed help and ManyEssays.com came at the right time. I quickly availed your ...
I am very happy on the excellent job your writers did on my thesis. It was beautiful in every way, it was a literary masterpiece! Everything was done according to instructions and ...
A top-notch organization all the way and a model in excellent service, your company is. The level of expertise in your field is exceptional as you have in your employment the best ...
Your writing service is so amazing! I was skeptic at first on how your company provides result, but my skepticism gradually vanished immediately after you had finished one task in ...
Your services were an important factor for my academic advance during my college years. I really thank you that you were there when I needed help in my term paper. Your company ...
2 pages / 318 words
1 pages / 251 words
2 pages / 318 words
2 pages / 318 words
2 pages / 410 words
2 pages / 397 words
2 pages / 533 words