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Branding its core competences and values is accomplished through the use of unique food products marketed by McDonald’s. McDonalds has seen its brand name and menu items take off. McDonalds has designed and produced its public relations efforts strategically throughout China to enhance the identity of the new McChina Wrap sandwich through the use of its unique brand name as well as its mass appeal to include Ronald McDonald.
A) Objectives for the PR Campaign
Through an aggressive PR campaign based on achievable objectives, McDonalds will continue to capture customers and interested provinces by positioning itself as flexible and efficient in contrast to other fast food restaurants in the China marketplace...
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