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Generally, promotion aim to make a target market aware of a product offering, develop a long term relationship with the customer and create and stimulate demand, and one mechanism geared towards generating such stimuli is Public Relation.
Public relations involves the cultivation of favourable relations for organizations and products with its key publics through the use of a variety of communications channels and tools, the process looks to place information in the media (without purchasing advertising space and is defined by the Institute of Public Relation as: The deliberate, planned and sustained effort to establish mutual understanding between an organization and its publics...
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