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The truth is advertising, though it is the most visible and best understood method of promotion, is only one of the four methods involved in product promotion. The four major methods involved with product promotion are advertising, sales promotion, public relations, and personal selling. P&G’s decision to change its promotion strategy for Tide is giving them a competitive advantage over their competitors.
Advertising is one way communication with the customer that involves paid promotions using mass media outlets to deliver the marketer’s message about their products. With the advent of computer technology the internet is also becoming an outlet for marketers to advertise which allows customers to provide quick feedback...
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