PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES
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Title: PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES

Essay Details:

Subject: Business
Author:
Date: August 5, 2014
Level: University
Grade: A
Length: 8 / 2181

Essay text:

However, when one reviews publications in areas where these disciplines tend to overlap, particularly in international marketing and international business, both of these terms tend to fuse together and be used almost interchangeably. While discussing Vernon's model, Louis T. Wells, Jr. states that "the model claims that many products go through a trade cycle, during which the United States is initially an exporter, then loses its export markets and may finally become an importer of the product"2. Warren Keegan, a marketing scholar, on the other hand, refers to the International Product Life Cycle in the following manner: "The International Product Life Cycle model suggests that many products go through a cycle during which high income, mass consumption countries are initially exporters, then lose their export markets, and finally become importers of the product...

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