PROBLEM SOLUTION: HARRISON-KEYES INC.
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Title: PROBLEM SOLUTION: HARRISON-KEYES INC.

Essay Details:

Subject: Business
Author: Anne G
Date: August 23, 2016
Level: University
Grade: A
Length: 18 / 5206

Essay text:

In recent years, Harrison-Keyes has suffered the woes plaguing the entire industry due to competition from low-cost retailers that has eaten into the profits of Harrison-Keyes. As revenues of Harrison-Keyes are shrinking and are challenged, other companies that have advanced into the 21st century by publishing books online are generating more revenue. In an effort to revitalize the company, the board of directors of Harrison-Keyes recently hired a new CEO that has a vision to transform the company into to 21st century-global publisher. As a part of the strategic management process, the company’s management has decided to implement a strategic plan that entails expanding into the e-book market...

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