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Primarily, their pricing is based on "psychological pricing" (Kotler, Cunningham, and Tuner, 2001, p.458). The noticeable example here is London Drugs whose list price of $299.99 for the HP printer gives customers the impression that they are buying a printer for less than $300, while it is actually only one cent cheaper.
As shown in the above table, Staples and Future Shop have the same pricing. This is logical as they are very close competitors. However, Staples has posted the "we will not be undersold" slogan in its stores, suggesting that they provide the lowest prices, although they have the same price as Future Shop...
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