PR campaign
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Title: PR campaign

Essay Details:

Subject: Business
Author: Brandy N
Date: December 28, 2013
Level: University
Grade: A
Length: 6 / 1789

Essay text:

Kudler is faced with issues of public’s perceptions and opinions as well as the law. Employees represent the company and employees are important publics because they know the ins and outs of the organization which makes them credible to all different publics. The more diverse the workplace, the more publics the organization can reach. Legal reasons are often why companies start having diverse workplaces. “Women and minorities may be a part of an employee public, but additionally, from a broader perspective, they constitute significant publics who can damage an institution’s reputation. Insensitivity to women and minorities in all types of relationships has cost profit and nonprofit groups both money and status,” (Newson, Turk, and Kruckeberg p...

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