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Never in the history of pharmaceutical marketing have the challenges been so intense and the stakes so high. Threats to growth and profitability have turned up the heat on pharmaceutical marketing teams to do more with less. As a result, pharmaceutical marketers must attain a new level of sophistication and precision to improve performance and maximize return on investments. At the same time, pressure is mounting on all fronts to provide greater value to all customers-including patients, providers and payers.
Where can you glean valuable insights and discover solutions to these challenges? In a sea of conferences, the World Congress on Pharmaceutical Marketing stands alone as the single, most comprehensive high-caliber conference addressing the critical challenges that pharmaceutical marketing executives face today, including fresh analyses of progressive marketing strategies and tactics to optimize product performance throughout the life cycle...
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- Aids pharmaceutical
- M&A in Pharmaceutical Industry
- Marketing Of Roche Pharmaceutical Ltd
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