Pfizer
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Title: Pfizer

Essay Details:

Subject: Business
Author: James A
Date: June 15, 2013
Level: University
Grade: B
Length: 2 / 311

Essay text:

using the historical method to find about their custumer’s need it doesn’t seem a good approach anymore as on the market appeared new competitors for the ranchers, this can be a good opportunity and the Pfizer should look after new entry potential customers. in the folowing stage the pfizer company should re-evaluate its position and think of a new strategy of segmenting the market taking into consideration their customers new needs. Expenditure on clothing and footwear in Denmark increased by 46% over 1990 to 2003, although a smaller growth of only 8% was recorded between 2000 and 2003. The highest amount spent per head was on clothing, which increased from DKr3,527 in 1990 to DKr4,981 in 2003...

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