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Their current Goal is to make Sainsburys ?great again', there focus being on healthy fresh food.
Asda is again primarily a food retailer and their mission statement, taken from Asda's website, "To be the UK's best value retailer exceeding customer needs. Always."
In the following paragraphs I will be conducting a PEST analysis of Tesco.
Political/legal
As stated by Kotler And Armstrong (2006), "Marketing decisions are strongly affected by developments in the political environment' and so Tesco and its rivals need to be aware of any new legislation that comes into play. A key issue that affects Tesco quite predominantly is that of Planning Permission, a heavily regulated law in the UK...
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