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A developing market such as the Internet,
loyalty schemes such as Starbucks Card,
free re-fills and technology which is the free downloads of music provide a competitive edge
to its value proposition.(Starbucks Annual Report, 2006)
Opening all these new stores at such a drastic rate can cause the company to endure major debt.
Two or three major competitors.
Such prospects included New World Coffee,
Coffee People, Coffee Station, Java Centrale, and Caribou Coffee.
New stores will have employees that may be rushed into service and
the culture of Starbucks cannot be force-fed.
adidas experienced a period of strong growth and success in the 80's and 90's,
though new developments in the sports market are challenging adidas and are
changing its competitive situation...
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