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Furthermore, there is little-to-no brand loyalty in both the consumer and installer segments. The lack of coordination and general unwillingness of installers to "get on board" with participation in PQS's programs is a further problem. In addition, industry growth is levelling off and has been in decline since 1999. Finally, there is a high degree of consumer loyalty to new car dealerships for LOF service.
PQS operates within a highly competitive and saturated market. It has four main competitors, each with individual strengths and strategies. Competition varies from brands that focus on achieving success through strong marketing campaigns and aggressive advertising, like Castrol and Canadian Tire's Motomaster, to brands that neglect advertising and focus on supplying oil to numerous automobile manufacturers, such as Petro Canada and Imperial Oil...
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