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The remaining of the products is mainly sold in the local market.
Although the company already exports their products to China, there is potential to penetrate Taiwan market also. Taiwan has shown potential growth in their economy and the country will soon overtake United States to become the second biggest microchip supplier this year. This report will look into the potential to export Pensonic products to Taiwan market.
1.1 PENSONIC HOLDINGS BERHAD
The group started with a company named Keat Radio & Electrical Co which is founded by Dato’ Seri Chew Weng Khak In 1976, the company went into import, export and wholesaling of electronic and electrical household appliances such as audio and visual items like portable radio cassette, transistor radios, black and white televisions...
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