Penguin Books: Introduction To Modern Business
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Title: Penguin Books: Introduction To Modern Business

Essay Details:

Subject: Business
Author: David C
Date: September 13, 2016
Level: University
Grade: A
Length: 5 / 1326

Essay text:

Today, over 600 million paperbacks are sold yearly. At a time when there was still little of entertainment, paperback books brought reading to the masses. Nowadays, paperback books bring reading to the world. During the last six years (1990-1996) Penguin Books Limited was faced with many "environmentalist pressures," with a continuous change inside the company, and competitors trying to imitate its successful innovations on both sides of the Atlantic. The major achievement in 1990 was the introduction of a new computer system into several parts of the Company. The Credit Control department was the first area and Stock Management, Invoicing Systems, Warehousing, Distribution and Sales Services followed...

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