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should pursue 19
6.2 Product Decisions 19
Dimensions of Quality for Peds Inc.’s products: 20
6.3 Pricing Decisions 22
6.4 Distribution Channel Decisions 24
6.5 Integrated Promotion Decisions 25
7 BUDGET FOR PEDS INC.’S MARKETING MIX 27
8 PROJECTED PROFIT-AND-LOSS STATEMENT 28
9 CONTROLS 28
10 CONTINGENCY PLANS 28
SOURCES CITED 30
1 Executive Summary
This marketing plan for Peds Inc. will suggest how the company should work in its business environment to be successful. It consists of an analysis of the current situation and trends, the analysis of key issues regarding opportunities, threats, strengths, and weaknesses, the marketing objectives for Peds Inc...
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