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Title: Peapad

Essay Details:

Subject: Business
Author: Sheila I
Date: September 3, 2016
Grade: A
Length: 2 / 408

Essay text:

Using the various characteristics for classifying types of retailers, develop a profile of Peapod? Peapod is a leading Internet grocer, that provides consumers with broad product choices and local delivery services. Peapod profile can be classified as: Full service Supermarket/Convenience store Corporate chain 3. Who does Peapod target? How does it position itself in this market? Does its marketing mix support this targeting and positioning? Peapod targets the online grocery business on the following: Geographic - urban areas (Chicago, Washington, DC, Baltimore, Boston, and New York) Demographic - high-income, two-paycheck, and people with physical disabilities Psychographic- time pressured, Internet-savvy Behavioral- customer seeking benefits of full-service, time saving, and anytime ordering Peapod is well positioned as a full service online supermarket...

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