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From a Management point of view, the Value Chain Framework helps to build a relative competitive advantage, together with Porter's Competitive Advantage thinking. The Value Chain Framework can be seen as helping to maximize corporate value creation.
Figure 2: Michael Porters Value Chain Model.
Six Business Functions of the Value Chain: Research and Development, Design of Products, Services, or Processes, Production, Marketing, Distribution, Customer Service.
The case reveals several critical business areas within Panasonic’s value chain.
• Problems with data integration.
• Different data pools which were inconsistent throughout the whole company...
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