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is declining (2% - 3% yearly)
2. How might one segment Jones Blair?¦s market area
o Small company
o Specific paint, special formulation
o Mid- to high income customers who value quality
o focusing on the DFW area (450 companies)
o Distribution through 200 independent paint stores, lumberyards, and hardware outlets
o 40% of outlets in the DFW area (11 country)
o 60% in the other 39 countries
o 14 stores in the DFW carry Jones Blair exclusively
3. Which segments represent opportunities for Jones Blair
o non-metropolitan areas
o non DFW areas, where 70% went to do it yourselfers
o professional painters, due to their high quality goods and services
o do it yourselfers are interesting, hence the trend is upward sloping
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