Paint industry
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Title: Paint industry

Essay Details:

Subject: Business
Author: Mitchell G
Date: September 15, 2014
Level: University
Grade: A
Length: 2 / 562

Essay text:

is declining (2% - 3% yearly) 2. How might one segment Jones Blair?¦s market area o Small company o Specific paint, special formulation o Mid- to high income customers who value quality o specialists o focusing on the DFW area (450 companies) o Distribution through 200 independent paint stores, lumberyards, and hardware outlets o 40% of outlets in the DFW area (11 country) o 60% in the other 39 countries o 14 stores in the DFW carry Jones Blair exclusively 3. Which segments represent opportunities for Jones Blair o non-metropolitan areas o non DFW areas, where 70% went to do it yourselfers o professional painters, due to their high quality goods and services o do it yourselfers are interesting, hence the trend is upward sloping 4...

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