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Consequently, when it comes to how we would like to pack the new OTC products, the biggest issue is the name under which to brand it. Should we keep the Colgate name and logo (with the recognisable red colour), or should we launch it other a different name. We have also already said quite a lot about this, and will therefore here not repeat all the advantages and disadvantages with using the Colgate logo or not, only the ones related to our decision.
We would choose to launch the OTC products under a new brand and logo altogether, just mentioning in plan writing that it is a part of the Colgate family...
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