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The marketing mix elements of price, product, promotion and place for digital content e-music businesses are then explored. Customer value, implications for the value chain and related ethics are then considered. Finally recommendations will be presented.
This report is based on a survey of recent literature and text books on the topic of P2P networks and the e-music industry.
2. E-business and the Internet
E-business can be defined as “the transformation of key business processes through the use of Internet technologies” (Chaffy, Ellis-Chadwick, Johnston & Mayer 2006, p...
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Common topics in this essay:
- US Music Industry
- How to get in the Music Industry
- P2P and the e-music industry
- the music industry
- Music Entertainment Industry
- Piracy in the Music Industry
- Future Of The Music Industry
- Analysis of the music industry
- Change In Music Industry
- Thought on the Music Industry
- The Sound and Music Industry
- Drugs In The Music Industry
- Can the Music Industry Change Its Tune
- can the music industry change its tune?
- Digital Distribution and Music Industry
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