P&G Analysis

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Title: P&G Analysis

Essay Details:

Subject: Business

Author: William O

Date: November 23, 2016

Level: University

Grade: A

Length: 2 / 474

Essay text:

Since SK-II was developed specifically keeping the Japanese consumers in mind, DeCeasare needs to do enough research t find out whether the product will be accepted in other countries. Beauty products followed the framework of having a common base and then the product was introduced in different regions. Every country was different in what the women demographics preferred for skin care and were the women were loyal to their brands. With products such as facial cleansers women are very conscious about the brands and maintain high brand loyalty. Firstly, DeCesare would need to effectively prove that he would be able to educate the women at first about the benefits of SK-II over the current product they're using...

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