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Market research, controlling market factors, technology, and integration of KFF's organic produce are all areas that will have be considered when deciding how to get the best results.
Relative Value of Market Research
Prior to introducing a new product to a market, it is a good idea to perform market research. Market research is the gathering and analyzing of data and information to define the problems and opportunities associated with introduction of the new product (Kerin et al., 2006, ch 8). KFF already has customer surveys to help determine opportunities, but they also plan to implement a system where they can track customer purchases, and to perform studies on market size and opportunities, food marketing trends, and services benchmarking (Apollo Group, Inc...
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