Overview Of Bundaberg
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Title: Overview Of Bundaberg

Essay Details:

Subject: Business
Author: Roberto S
Date: May 29, 2015
Level: University
Grade: A
Length: 1 / 283

Essay text:

Bundaberg Rum is considered an ‘iconic’ Australia brand by Australian consumers due to it’s home grown appeal (distilled in a Queensland town since 1888) and relevance to it’s customers. This has resulted in intense brand loyalty in Australia from both distributors and customers alike, whom identify with ‘Bundy’s’ culture of mateship and larrikinism. Bundaberg is the preferred rum choice for most hotels, and is available in more than 350 pubs in Queensland, and another 600 hotels across Australia. Bundaberg’s desire to reinforce and strengthen its relationships with customers was apparent by a $2...

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