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Coffee is the second most traded commodity in the world and specifically specialty coffee is a $9 billion industry.
Porter’s Five Forces Model
- Supplier Power: The bargaining power of suppliers is very low. Coffee is the second most traded commodity in the world and any coffee producer wants to supply its product to big, secure, and stable companies such as Starbucks.
- Barriers to Entry: It is extremely hard for new companies to enter the market because the barriers of entry are high. Starbucks is the leaders in the market and is hard to break into this industry at the same level. There might be local specialty coffee shops but they can not be compared to the size of a company such as Starbucks...
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