Outline Crush
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Title: Outline Crush

Essay Details:

Subject: Business
Author: Claudia F
Date: January 5, 2011
Level: University
Grade: A
Length: 7 / 2032

Essay text:

Pepper/7Up o Soft drink buying is somewhat seasonal, consumption is higher in summer months o Typical purchaser of soft drinks is a married woman with children under 18yo living at home in supermarkets o Consumers respond favorably to price promotions, in-store displays, and other point of sale promotions. o A brand is locked out of 60% of sales in supermarkets if it can't get end-aisle displays o Consumption of soft drink varied by region with highest consumption in East South Central states of KY, TN, AL, Miss. (54.9 gallons) o Consumption of diet beverages was more pronounced among consumers over 25yo o Teens and younger consumers were heavier consumers of regular soft drinks o Product is in between introductory and growth stages of PLC o Consumer is price elastic particularly if there is a substitute available for almost same price o The product is a low involvement product with high volume purchase that requires little learning on behalf of the consumer Market Demand (Industry/Company Sales, Market Shares) o Cadbury Schweppes PLC was the fourth largest soft drink marketer in the with market share of 3...

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