Outdoor To Ooh
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Title: Outdoor To Ooh

Essay Details:

Subject: Business
Author: Ronnie P
Date: May 5, 2014
Level: University
Grade: A
Length: 9 / 2692

Essay text:

Out-of-home has revolutionized the way outdoor communications is being looked upon by marketers and today, it has transcended the traditional outdoor media options, extending to communicate with the customers at various touch points. The paper illustrates the new Outdoor media options starting from the cornerstone of Outdoor the billboards, street- furniture (bus- stops, walls etc.), transit media such as buses, railways and mobile-vans to new alternate media such as mall kiosks, building boards etc. clearly illustrating the media options that planners have and can choose from in OOH depending upon the target audience they have...

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