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Essay text:
So far, not many companies have been successfully penetrated into this market. This has been attributed to the existence of unlicensed massage parlours which results in a budgeted pricing for each session. Secondly, the unlicensed massage parlours need not pay a hefty licensing fee to the Singapore Physiotherapy Association (SPA) and the employees are comfortable with rock bottom salaries.
PhysioScience?s product offers a basic massage mix where a variety of massaging techniques could be stand out from its competitors. The product should portray a decent image while keeping a quality standard for its professional service...
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