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The overall 40% market share is declining. The company faces declining revenues because the price of the iScanner has dropped as it becomes a market commodity. AcuScan, despite making tremendous cost-cutting efforts (letting go 500 employees) is still in a short-term budget crisis. To recapture our position as a market leader, we must develop the software for using the iScanner in a retail setting by the end of the year. We must act quickly because another company Secur-A Corp is reported to be in the process of developing similar software. Departments also have to reduce their budgets by 15%. In these circumstances, we must all pull together, pool our resources and creativity, and meet the challenge before us...
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