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Essay text:
120.
1. Target Market segments
· Population Statistics : Population above 920 mill. people with wide variety
of economic levels, social statuses, and cultures. Lowest per capita GNP $255,
population growth 2% p.a. Growth real GNP 4.5%. Middle class 270 mill. Wealthy
30 million people.
· Target Market Segment : Upper middle class, the wealthy, and company
employees with health insurance (108 million in 1994 ). Half of the middle class
able to pay for private health care.
· Current Market Status : Most hospitals are state run at very low cost, low
tech, and low quality. Private medical facilities are available - highly
specialized, charging market rate (not latest technology but provides privacy
and intimacy)...
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