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Based on per serving costs I went with a 1.5 liter glass jar and the 2 liter carton to create an immediate product association with local consumers and minimizing the cost of serving respectively. I also decided to select a celebrity based advertising which has been found to be highly effective in Abanovia.
a. What will confuse the consumers more?if Conserra adopts the same packaging as the local fruit juice concentrate brands, or if they introduce a different packaging?
Introducing the same packaging as local fruit concentrate brands will confuse the consumer more, that is due to one being from concentrate and the other being more natural...
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