olivers Market
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Title: olivers Market

Essay Details:

Subject: Business
Author: Jason W
Date: April 5, 2012
Level: University
Grade: A
Length: 6 / 1728

Essay text:

They set their everyday prices on traditional grocery items eight to ten percent below Safeway’s prices. They also price its natural foods just below Whole Foods. Beside that they use promotion and advertising as another weapon to compete in the market. They have a Direct to You program that offers a ten percent discount to seniors on Wednesdays before 4:00 p.m. They also have a staples program which compares prices to Safeway for everyday items. For Oliver’s Market among the five Competitive forces, pressures associated with the threat of new entrants into the market are the strongest one...

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