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Although they are a thriving company, there are a few things that could be improved. The SWOT Analysis highlights a few key points.
?X Vertical integration
?X Connected to the international market, 5% of total revenue in 1999 ($140M)
?X Strong brand recognition - Branded a commodity
?X Large product mix
?X Strong R&D, created a reputation for innovation.
Perdue?¦s most obvious strength is their high quality. The quality is a key component through every department of their business. When Perdue decided to vertically integrate, they made one of the best decisions their company could make...
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