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coli virus. It is a truly unfortunate situation when product contaminations occur and especially inopportune when customers experience sickness as a result. These situations can destroy customer confidence; however, a properly executed communication strategy will allow Odwalla to maintain relationships with consumers, save the brand value, and preserve consumer loyalty.
Facts of the Case
1. Odwalla, Inc., a company worth nearly $400 million, has grown steadily with annual sales rising to $59 million in 1996
2. Approximately 66 people report sickness and 1 child dies as a result of consuming Odwalla juice products
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Common topics in this essay:
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