Objectives Of British Airways
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Title: Objectives Of British Airways

Essay Details:

Subject: Business
Author: Rocky W
Date: November 5, 2016
Level: University
Grade: A
Length: 2 / 549

Essay text:

Possibly increase their promotions on certain flights such as offering ‘special deals’ and to increase the level of customer service that they provide. They could also reduce their expenses to increase profit; current expenses are at ?7.8 million. Achievable – They have enough staff to provide a high level of customers, they also have the finances and they have a very good marketing technique to advertise. They could also find ‘alternative’ resources to reduce expenses such as fuel. Realistic – This objective is realisitc as they need to increase profit. The theory behind ‘increasing profit’ is to reduce expenses...

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