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She must come up with a plan of action to counter the competition. She has to answer three questions:
1- Does Scope plan and execute a new Line Extension;
2-add new claims to the present product; and
3- Take no action.
These alternatives will affect all aspects of the business in terms of financial, personnel, and manufacturing resources.
Enumerate the decision factors
There are three alternatives courses of action within the decision making factorsare:
1) Add a new claim- is considered the most prevalent of the three courses of action. This will give Scope the additional claim of fights plaque...
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