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Essay text:
Freshpet, a pet food company, suffered, and later took advantage, of bad Chinese imports.
Freshpet had the Melamine in its products. Yet, they were flexible enough to change their marketing and production strategies in order to gain from their initial loss due to Melamine. They immediately removed the Melamine and had a substitute for it not made in China.
Now, Freshpet had only one “none US” ingredient, a protein component from Europe, and it took advantage of this. They used the “Not Made in China” tactic in their marketing. They emphasized on the fact that none of their ingredients are made in China...
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