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Nokia has operated in both of these segments but most of its recent success derives from handsets (Steinbock,2001) The company includes four business groups: mobile telephones; multimedia; enterprise solutions and networks. The mobile device business accounts for 80% of Nokia's revenue and 82% of its profit, and despite recent declines, Nokia still controls nearly a third of the global handset market (Schwartz, 2005)
Nokia has production in 11 countries and a global network of distribution, sales, customer service and other operational units (www.nokia.com)
1.1 Current Position
Nokia is ranked as the fifth most valuable brand in the world earning $40 billion in sales within 140 countries...
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