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Title: Nokia

Essay Details:

Subject: Business
Author: Esther C
Date: September 2, 2015
Level: University
Grade: A
Length: 3 / 769

Essay text:

“clamshell” • No impressive selection in product portfolio Opportunities • Only 10% Businesses using phone e-mail, possible market to gain • Untapped markets in developing countries can be made into loyal customers • Introduction more 3rd Generation phones could call for success Threats • Asian companies approaching the European market • Pressure of substitutes: Competitors have more impressive products • Failure of 3rd Generation phones could fail, and since a quarter of new phones being launched were to be 3G this could be devastating Questions 1. Nokia is growing company, even though one would presume that Nokia is a leader in mobile phone development, this is not necessarily the case...

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