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SWOT ANALYSIS OF NIRULAS
§ Brand name /Equity, strong § Dissatisfaction in customers
§ Presence in fast food segment § No process to obtain customer feedback
§ Strategic alliances, tie up with DTTDC § Low investment and emphasis on advertisements and other promotional activities
§ In sync with customers taste and preferences § Reactive attitude towards trends
§ Second largest market share behind McDonalds with turnover of about 100 crores § Weak product development
§ Moving towards a market oriented organization
§ Take away and home delivery options for customers
§ Investment in training and development § Unprofessional and arrogant front line staff
§ Employing professional and experienced personnel for core functions (top management) § Low enthusiasm among employees(vis-a-vis competitors)
§ Centralized structure
§ High attrition rate
§ Limited career opportunities for front line staff
§ Employee morale problems
§ Employees not well educated
§ Standardized process § Food quality not consistent
§ Capable of being replicated § Complex service delivery system
§ Systems and procedures in place § No specialization on one particular cuisine
§ Clearly formulated quality standards § Technology use in operations is limited (vis-a- vis competitors)
§ Have their own production units (oldest in India)
§ Efficient supply chain
§ Largest manufacturers of cheese in India (processed cheese, mozzarella, cream cheese, cottage cheese, jack, feta)
§ Pioneers in ice cream industry, produce 5000 litres of ice cream daily
§ Rise in single person households
§ Growing fast food industry
§ Customers are price sensitive
§ Diversifying into many northern states (punjab, chandigarh, uttranchal, himachal pradesh)
§ Increasing number of people are eating out
§ Stable government and conducive business environment
§ Nationalized industry
§ All big cities are getting more cosmopolitan and are open to experimentation
§ High disposable income
§ Mature industry
§ Better technology available to fast food chains
§ New restaurants and fast food chains are coming up hence more competition
§ If service standards and quality are not met, consumers have the option to other alternatives
§ Liberalization/opening up of the economy, hence more and more foreign chains are investing in India and the south east asia
§ Concept of nirulas, stagnating (need to come up with innovative product developments)
§ Mounting pressure on prices
§ Fast food chains like McDonalds, Pizza hut, Dominos, Pizza corner are expanding rapidly through the route of franchising, nirulas need to follow suit if they have to compete...
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