Nike vs. Reebok
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Title: Nike vs. Reebok

Essay Details:

Subject: Business
Author: Laurene W
Date: June 8, 2012
Level: University
Grade: A
Length: 5 / 1343

Essay text:

Examples of great decision making are: ? Diversifying products (into sports wears and others) was a smart move that had contributed to the current and growing success of Nike. ? Nike's management's bet on celebrities marketing. These athlete celebrities including Michael Jordan and Tiger Woods had introduced and placed Nike and its "swoosh" logo into people's mind worldwide. ? Strategy planning on relationship with major customers is also another factor contributing to its success. 2. In recent years, Nike has moved strongly to develop markets for running shoes in the Far East, particularly in China...

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