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The target audience is going to be very similar to the actual target market, as this segment of people will buy the product for themselves. So the target audience is going to be……….
According to Business Week and Interbrand (2007) Nike is the leading sports company on the planet and its infamous Nike ‘swoosh’ is known to people all over the globe .Target current users of Nike products as they will already have an affinity with the Nike brand and more will be inclined to try out the sports drink.
The likely decision process of this target market is a simple one. In most economies and markets buying a sport drink would be identified as a limited problem solving decision; as Solomon (2004) describes LPS as having low risk and low involvement from the consumer...
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