Nike Swot
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Title: Nike Swot

Essay Details:

Subject: Business
Author: Trinidad E
Date: September 1, 2016
Level: University
Grade:
Length: 11 / 3037

Essay text:

The process of innovation begins with the type of people Nike employs. Nike's designers have a solid background in engineering which gives them and advantage over other designers who may emphasize style over functional performance. The designers are driven to be the best in the business. This devotion allows them the freedom to explore radical design that other athletic apparel companies like Reebok, Fila or Adidas seem to overlook in favor of fashionable trendy products. A good example of this is the case of the original Air insole design. In 1977 Frank Rudy, a NASA engineer had an idea to use air in athletic shoes to reduce the impact...

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