Nike strategy
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Title: Nike strategy

Essay Details:

Subject: Business
Author: Will P
Date: May 26, 2015
Length: 2 / 593

Essay text:

For example, ? A Nike ad in Soccer America magazine that delivered the massage to Europe, Asia and Latin America. Part of its message mentioned to their local investors to better invest in some deodorant. ? A TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract. ? A Nike advertising campaign at the Atlanta Olympic Games with the slogan "You don't win silver, you lose gold." ? A Nike's factories in Vietnam, China and Indonesian. For those marketing efforts, Nike does successful to promote itself with its not-quite-nice images and also generate some criticism that I think they are irresponsible as we can see from their ad that they does not create any positive effects to the society...

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