Nike Strategy
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Title: Nike Strategy

Essay Details:

Subject: Business
Author: Billy R
Date: June 19, 2015
Level: University
Grade: A
Length: 8 / 2371

Essay text:

On the question on the health of the industry, I think there is always lots of concerns. We've lived through lots of these up's and down's within the industry. There's a lot of external factors that are creating some concern, economic pressures, pressures on pricing, bifurcation of the market around the world. The split between premium and value, for example. Some consolidation going on at different markets. We feel, though, that our position here is one of strength because we are diversifying our portfolio. I have often said one of our key strategies is complete offense, and I have referred to that in terms of footwear and price points up and down the price point spectrum...

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