Nike strategic audit
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Title: Nike strategic audit

Essay Details:

Subject: Business
Author: Joseph S
Date: March 23, 2011
Level: University
Grade: B
Length: 10 / 2839

Essay text:

Strategic posture 1. Mission ? To bring inspiration and innovation to every athlete in the world. 2. Objectives ? Provide an environment which develops people to maximize their contribution to NIKE. ? Identify focused consumer segment opportunities. ? Provide quality and innovative services and products internally and externally. ? Establish and nurture relevant emotional ties with consumer segments. ? Maximize profits. 3. Strategies ? How does Nike differentiate their product from those thousands of products in the market? ? How do I know my product has been actually viewed and which location will be ideal for the product...

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