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Rational benefits are product’s features, pricing as well as sales promotion. Great brand, on the other hand, works more on emotions in which social responsibility is shown. Therefore, Promotion is always Nike’s key marketing tool.
1.1 Problem definition:
1.1.1 Characteristics of market problems:
Nike and the athletic shoes industry have evolved into one of the most competitive market recent years. However, Nike’s analysts believe that athletic shoe sales will slow down over the next few years. The slow down will come with the changes in the consumer fashion trends, in buying power and in severe competition with emerging sportswear brands...
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