Nike's value chain
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Title: Nike's value chain

Essay Details:

Subject: Business
Author: Ashley G
Date: December 17, 2016
Level: University
Grade: B
Length: 8 / 2357

Essay text: to simply promote soccer, Adidas leads the market in this sport) WEAKNESSES Negative image portrayed by poor working conditions in its overseas factories E-commerce is limited to USA The direct sale to consumers is creating conflicts with its own resellers Currently available supply chain, manufacturing, and fulfillment technologies aren't easily integrated with online build-to-order Not known for its research and development leading to innovative designs?«systems The e-commerce is limited to USA, however, has planned to expand to Canada and international in the near future Online customer service not "helpful" or easy to find OPPORTUNITIES Increasing demand in the industry for products available online Increase female participation in athletics E-commerce will reduce the cost of goods sold thus improving the "bottom line" New technology and innovation to stay on top of market needs Expand e-commerce to global markets Possibility of outsourcing the web development and e-commerce to a third party developer Growing interest in the sport of Basketball...

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