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There is also a minor issue of the kit's limited functionality which hinders for product growth. As a result, the current target segment of elite runners should be redefined and expanded to include the "sport fashionistas", technology savvy footwear customers, and people who are interested in sports in general. This would make the product appeal to a broader general public and increase sales potential. As for the marketing strategy, Nike should turn to traditional advertising campaign in massively broadcasting the product at different media outlets, and also sponsoring various sports events to raise awareness...
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