Nike Footwear 5 Forces Analysis
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Title: Nike Footwear 5 Forces Analysis

Essay Details:

Subject: Business
Author: Hope H
Date: September 6, 2015
Level: University
Grade: A
Length: 3 / 813

Essay text:

Yet, this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns 36% of the US market while the new Adidas-Reebok owns 22%, which equates to a combination of 60% for the two top players. The US Market, with $14.75 billion last year, accounts for half the sales of athletic footwear in the world and drives most of the product trends. Other notable companies are New Balance, Puma, and K-Swiss. Japanese Mizuno and Asics have never really succeeded entering the US market. Entry: Moderate Threat Market leaders Nike and Adidas established a series of barriers to prevent new entrants from threatening them...

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